Job Description

Event Marketing Manager

AriZona Beverages, founded in Brooklyn, N.Y. in 1992, is proud to be a family owned and operated American company. AriZona's mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one ready-to-drink Iced Tea in America - holds a unique position in the global beverage industry with its iconic $0.99 big can and "keeping it real" no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base.

Summary/Objective

Arizona is seeking a dynamic and highly organized Event Marketing Manager to lead the strategy and execution of our event portfolio. This role will be instrumental in bringing the Arizona portfolio to life across trade, consumer, and proprietary events, creating memorable experiences that drive awareness, trial, and sales.

Essential Functions

• Develop and lead Arizona's event strategy across industry events, distributor activations, and owned brand experiences, ensuring alignment with commercial priorities including distribution, velocity, and brand equity.
• Own the full event lifecycle from concept through execution and post-event analysis, ensuring seamless delivery and high-quality brand representation.
• Oversee all event logistics including product, shipping, permits, staffing, and on-site execution; serve as the primary lead for key activations.
• Concept and execute activations that drive sampling, social engagement, and meaningful consumer connection.
• Ensure cohesive and compelling brand storytelling across all event touchpoints, aligned with AriZona's positioning.
• Partner with Marketing, Creative, and Sales teams to develop assets (POS, signage, merchandise, digital) and align event strategy with broader commercialization initiatives.
• Recruit and manage brand ambassadors and external partners (agencies, fabricators, venues), while identifying and vetting new event opportunities to expand reach.
• Manage budgets effectively while tracking KPIs (sampling, leads, sales impact), delivering post-event insights, and continuously optimizing strategy based on performance.

Qualifications & Skills

• 5-8+ years of experience in event marketing, experiential marketing, or brand activation (bev-alch experience required)
• Proven ability to manage multiple events simultaneously in a fast-paced environment
• Strong project management and organizational skills with attention to detail
• Experience working cross-functionally with Sales and Marketing teams
• Willingness to travel frequently and work evenings/weekends as needed

Supervisory Responsibility

Field Marketing Ambassadors

Work Environment

In office, some travel

Physical Demands

While performing the duties of this job, the person is regularly required to sit, stand, walk and type repetitively.

Other Duties

Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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